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Aman gears up to launch event brand 'Atma'

News Desk

The Jakarta Post

Jakarta  /  Sun, January 27, 2019  /  09:05 am
Aman gears up to launch event brand 'Atma'

The inaugural event entitled Carnevale del Futuro (Carnival of the Future) is to take place in Venice, Italy and begin with a Palazzo Dinner for 100 guests in Aman Venice featuring British pianists and vocalist Jamie Cullum. (Aman/File)

Aman, a luxury hospitality company known for exclusive retreats, is set to become an events organizer under the brand name "Atma".

In a statement, Aman said it would launch the first in a series of immersive encounters and experiences on March 1 under its new brand called "Atma", a Sanskrit word that refers to a spiritual energy that sustains and excites.  

"Around the world, Aman has always set out to strengthen the bond between mind, body and spirit, to nourish and enrich the self. Atma continues and extends this mission through a program of carefully curated events - inspired by the culture and heritage of Aman destinations - that will reengage the senses and free the mind," the statement said. 

The inaugural event entitled Carnevale del Futuro (Carnival of the Future) is to take place in Venice, Italy and begin with a Palazzo Dinner for 100 guests in Aman Venice featuring British pianists and vocalist Jamie Cullum. 

Read also: Aman debuts skincare products to mark 30th anniversary

Afterwards, the guests are to be escorted into a transformed Venetian Arsenal, a cluster of former shipyards and armories, where entertainment would include a performance by Berlin-based house DJ and producer Dixon, as well as ones by Brooklyn-based DJs and producers Bedouin and South Korean DJ Peggy Gou.

Founded in 1988, Aman has built a collection of "intimate retreats" that are intended to have the unassuming, warm hospitality of a private home. 

Its first resort, Amanpuri, which means a place of peace, is located in Phuket, Thailand and introduced the concept. The company now has 30 hotels and resorts in 21 locations around the world.

It also introduced Aman Skincare products in 2018 to mark its 30th anniversary. (liz/kes)