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St. Regis Hotels partners with storytelling company PAPINEE, reveals new character

News Desk

The Jakarta Post

Jakarta  /  Sun, April 28, 2019  /  08:07 pm
St. Regis Hotels partners with storytelling company PAPINEE, reveals new character

Jak, a new character made exclusively for St. Regis Hotels in the Asia-Pacific. (St. Regis Hotels & Resorts/File)

St. Regis Hotels and Resorts has announced its collaboration with PAPINEE and introduced Jak, a new character made exclusively for St. Regis Hotels in the Asia-Pacific.

Through colorful animal characters and storybooks, PAPINEE's partnership aims to educate children about zoology, history, geography and world cultures.

For the collaboration, PAPINEE created Jak, a red deer with “bright eyes and a kind, friendly smile” and world traveler.

Read also: Hong Kong to welcome St. Regis in April

“At St. Regis, we believe that moments spent together turn into special memories forever, and there is no better way for families to spend moments together than over a storybook that opens up windows to the world. We look forward to welcoming families to St. Regis hotels, and to introducing Jak and the charming world of PAPINEE to our youngest guests,” said Bruce Ryde of Marriott International Asia Pacific.

St. Regis Hotels and Resorts will launch a variety of programs and events featuring Jak. The “Stay & Play with Jak” room package, for instance, includes a one-night stay in a deluxe room for the whole family, with breakfast and themed gifts such as personalized message cards, name tags and badges, as well as a Jak cookie with milk for bedtime.

The “Gourmet Tour Sunday Brunch with Papinee” provides a culinary experience with Jak-themed dishes, DIY cookie kits and balloons. (sop/wng)