The Jakarta Post
A driver plugs in Bluebird e-taxi during the debut of the company's electric taxi in Jakarta, Monday, April 22, 2019. (JP/Seto Wardhana)
Amid Jakarta's air pollution woes, taxi operator Bluebird announced a tree adoption program on Thursday.
A collaborative effort between Bluebird and World Wide Fund for Nature (WWF) Indonesia, the One Ride One Seed program allows customers who book a ride with electric taxi E-Bluebird and E-Silverbird online to adopt one tree by making a Rp 100,000 (US$7.08) donation after finishing their ride.
The trees are said to be planted on the Ciliwung watershed.
Slated to run until Oct. 31, the program is part of the company's #BirukanLangitJakarta (Make Jakarta’s Sky Blue) campaign that was introduced in March.
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“We believe the program will not only help reduce air pollution, but also preserve the environment and the sustainability of clean water for Jakarta residents," Bluebird director Adrianto Djokosoetono said in a statement.
WWF Indonesia partnership director Ade Swargo Mulyo said the program highlighted the importance of replanting trees on critical land and raised awareness about carbon footprint from daily habits, such as the use of fossil fuel vehicles and electricity.
Bluebird plans to operate 200 electric cars by 2020 to reduce fuel consumption by 1.9 million liters. (jes/kes)