Travel Safe is available in all 49 markets where Tripadvisor operates and more than 13,850 properties have activated this feature.

The feature is separated to provide information for travelers and owners. For the former, Travel Safe includes information regarding health and safety checklists, a search filter that allows users to find recreational sites with safety precautions, traveler safety reviews, and a Q&A section with business owners. On the other hand, the feature also allows businesses to select safety measures they have in place by accessing the checklist in their Tripadvisor management center and also enable properties to submit a text description of the steps they are taking to protect customers, including links to safety information on their own individual business websites.

According to a recent online survey conducted by the company across six countries, more than 92 percent of respondents said cleanliness is the main factor in selecting accommodations, more than 84 percent said cleanliness or sanitization certificates are important when booking a travel experience, and 79 percent said it's important to publicly display compliance to government safety standards.

“As travel restrictions ease, hospitality businesses must recognize the changing expectations from consumers around safety and cleanliness,” said TripAdvisor chief commercial officer Kanika Soni in a statement.

“That is why Travel Safe will be such a vital tool. It will provide consumers with the information and reassurance they need when they travel, while allowing businesses to build trust by highlighting the concrete steps they are taking to keep their customers safe," Soni added. (cal/kes)

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