It was an in-your-face move as Nike unveiled Colin Kaepernick as its new face for the 30th anniversary “Just Do It” campaign. The shock announcement created a storm of comments on social media and drew attention worldwide.
A five-year veteran quarterback who last played for the San Francisco 49ers of the National Football League, Kaerpernick first came to the attention of a wider audience when he began his protests during the playing of the national anthem in the 2016 preseason. Initially sitting, and later taking a knee, he explained that he could not “show pride in a flag for a country that oppresses black people and people of color”.
It was an action that polarized a nation and while a number of athletes, including in other sports, adopted similar protests, feelings about Kaepernick were split along racial lines. It was thus ...
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