It was an in-your-face move as Nike unveiled Colin Kaepernick as its new face for the 30th anniversary “Just Do It” campaign. The shock announcement created a storm of comments on social media and drew attention worldwide.
A five-year veteran quarterback who last played for the San Francisco 49ers of the National Football League, Kaerpernick first came to the attention of a wider audience when he began his protests during the playing of the national anthem in the 2016 preseason. Initially sitting, and later taking a knee, he explained that he could not “show pride in a flag for a country that oppresses black people and people of color”.
It was an action that polarized a nation and while a number of athletes, including in other sports, adopted similar protests, feelings about Kaepernick were split along racial lines. It was th...
Starting from IDR 55,000/month
Disclaimer: The opinions expressed in this article are those of the author and do not reflect the official stance of The Jakarta Post.