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Jakarta Post

Nike-Kaepernick: A marriage of ideals?

  • Marzuki Darusman and Bahtiar Manurung


Jakarta   /   Mon, September 24, 2018   /  12:18 pm
Nike-Kaepernick: A marriage of ideals? Former San Francisco quarterback Colin Kaepernick appears as a face of Nike Inc advertisement marking the 30th anniversary of its 'Just Do It' slogan in this image released by Nike in Beaverton, Oregon, U.S., September 4, 2018. (Courtesy Nike/Handout via Reuters/File)

It was an in-your-face move as Nike unveiled Colin Kaepernick as its new face for the 30th anniversary “Just Do It” campaign. The shock announcement created a storm of comments on social media and drew attention worldwide.

A five-year veteran quarterback who last played for the San Francisco 49ers of the National Football League, Kaerpernick first came to the attention of a wider audience when he began his protests during the playing of the national anthem in the 2016 preseason. Initially sitting, and later taking a knee, he explained that he could not “show pride in a flag for a country that oppresses black people and people of color”. 

It was an action that polarized a nation and while a number of athletes, including in other sports, adopted similar protests, feelings about Kaepernick were split along racial lines. It was thus ...

Disclaimer: The opinions expressed in this article are those of the author and do not reflect the official stance of The Jakarta Post.