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Dockers® smart khaki pants enter Indonesian market
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With the rapid development of technology, it is now common to see people with smart phones, smart cars and smart homes.
It is exciting to learn that the fashion world has also technological touches, especially when it comes to comfort, modernity, flexibility and durability as evidenced by the emergence of smart clothes or more specifically smart pants.
The Dockers® brand, a division of Levi Strauss & Co. from the United States, which produces a wide range of high quality apparel and accessories, recently introduced Smart 360 Flex, part of its Smart Series collection.
Combining 30 years of market-leading design and innovation from the khaki experts, Smart Series is an assortment of perfected fits with comfort technology and smart details.
Breakthrough comfort and brilliant flexibility made to last, Smart Series is ahead of its class with plenty to spare.
On the outside, they just may be pants, but on the inside, they adapt to your surroundings, turn the mundane into “fundane”, and hustle just as hard as you do. The only smart clothing you'll need is a pair of pants from Dockers®.
The Smart 360 Flex Khaki moves like never before, catering to adventures’ need.
The collection introduces an innovative four-way flex technology that gives fans enhanced comfort and confidence to take on whatever comes their way.
Unlike typical stretch fabric, which only stretches one way, four-way flex stretches both horizontally and vertically to deliver maximum comfort.
With the introduction of the four-way stretch fabric, the Dockers® brand has set out to design the most innovative pants available from the brand with all the functionality and durability consumers need.
After sharpening in on what men want in a pair of pants -- comfort, the Dockers® design team has optimized khaki pants with comfort that goes beyond fabric.
The soft khakis include a stretch interior waist, Covert Security Pockets for smartphones and other valuables, and stretch internal pocket bags to deliver the most purposefully designed pants in any man’s closet. Flexible Waistband flexes, gives rebounds, and scores.
“We’re pleasantly surprised by the fact that many Indonesians love Dockers® and that they will go all the way to buy the products from other countries. After a long wait, we’re excited to announce that Dockers® is finally here in Indonesia,” said Levi Strauss Indonesia’s country manager Sameer Koul.
“To begin with, we present to you Dockers® latest collection from the Smart Series. We believe this is suitable for the Indonesian market” he remarked.
“Over the course of time, we’ve learned a thing or two about men and what they want from a pair of pants. It’s simple. They want comfort, modernity and the ability to jet from boardroom to happy hour in a pair of pants that delivers on this simple mandate and our Smart 360 Flex collection is the answer” he added.
The Dockers® brand, the authority in khaki pants for more than 30 years, was first introduced in 1986 in San Francisco, California, USA. This American classic has long been at the heart of the casual movement providing men with quality products for every occasion.
In Indonesia, Dockers® is collaborating with Sogo Department Store, making Dockers® available in three stores, namely Plaza Senayan, Pondok Indah Mall 2 and Central Park. Their price range is Rp 249,000 to Rp 799,000, for top-to-toe styling solution.
