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BNI pushes for transactions through digital channels at Jakarta Fashion Week 2023
PT Bank Negara Indonesia (Persero) Tbk. or BNI takes advantage of every opportunity to raise digital banking literacy among the public, especially at public events.
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(Photo: BNI)
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T Bank Negara Indonesia (Persero) Tbk. or BNI takes advantage of every opportunity to raise digital banking literacy among the public, especially at public events. One such momentum was at Jakarta Fashion Week (JFW) 2023 which had the theme "Fashion Reformation”.
JFW 2023 was held at the end of 2022 to showcase the latest collections from designers and drive the progress of the fashion industry in anticipation of 2023.
BNI was present as the only transaction service provider during the exhibition’s pop-up market that was held by JFW organizers.
In addition, BNI was also present at Nusameta, an Indonesian metaverse platform by PT WIR Asia Tbk. Nusameta that provided the opportunity for fashion creators to experience the realm of futuristic digital fashion.
BNI Corporate Secretary Okki Rushartomo said that after the event ended, BNI found that the total sales volume of Jakarta Fashion Week 2023 through QRIS BNI Mobile Banking, Credit and Debit Cards scored percentage that exceeded the targeted numbers set by management.
“The achievement was made through BNI programs, including additional shopping vouchers for transactions with QRIS BNI Mobile Banking, up to 20 percent cashback for transactions with BNI Credit and Debit Cards, 50 percent savings with BNI Rewards Points and 0 percent installments for up to 3 months," he said.
After two years online, Jakarta Fashion Week 2023 was back in offline form for seven whole days from Oct. 24-30 at Pondok Indah Mall 3, Jakarta.
JFW 2023 featured 34 fashion shows from 116 local and international designers who have helped many design lovers complete their collections. This prestigious international fashion exhibition also spoils invited guests and mall visitors to shop at two pop-up markets consisting of 39 local brands: Dewi Luxe Market on the GF floor and Fashionlink on the second floor of PIM 3.
