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Aspire, Meta and Bank Aladin team up toboost the digital presence of SMEs in Indonesia
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From left to right: Ferdy Nandes (Aspire), Stefen Loekito (Aladin), Pieter Lydian (Meta), Eliawati Flavia (Meta)
T
he advertising landscape in Indonesia has witnessed a remarkable surge, with ad spending reaching an unprecedented US $19.2 trillion in 2023, marking a 5.02% increase from 2021.
Taking into account that Indonesia's internet penetration rate stood at 77.0 percent of the total population at the start of 2023, This growth is also driven significantly by digital channels, which account for nearly 16% (approximately US $3 trillion) of the total expenditure.
In response to this digital boom, Aspire, Meta, and Bank Aladin have joined forces to empower Small and Medium Enterprises (SMEs) in Indonesia. This partnership introduces a unique offering of productive loans in the form of credits for SMEs, made readily accessible through the Aspire corporate card. This initiative enables businesses to tap into the vast potential of digital advertising on platforms like Facebook and Instagram with ease and efficiency.
Many smaller internet marketers encounter difficulties when trying to pay for their Meta campaigns with traditional cards, leading to delays in their campaign efforts and preventing them from maximizing their potential. This cumbersome process also results in a significant waste of their time and resources.
The collaboration between Aspire and Meta now allows the Aspire Card to be accepted as a payment method within the Meta platform. The Aspire card, supported by the Mastercard network, ensures seamless transactions, providing a reliable backbone for uninterrupted ad campaigns and various other business expenses.
Ferdy Nandes, General Manager at Aspire Indonesia, stated, “Our goal is to lift these hurdles, enabling SMEs to maximise their potential, including access to market their business easily. We are committed to simplifying financial processes and helping hardworking SMEs grow in the digital age with an all-in-one business solution tailored to the market.”
Recognizing that funding is another major pain point for Indonesian SMEs, Bank Aladin has joined the partnership to address these challenges head-on. Committed to providing practical financial solutions, Bank Aladin is offering productive loans specifically designed for SMEs.
