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A 23-year journey of nurturing Indonesian talent in the ever-evolving travel industry
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or more than two decades, ATI Business Group has solidified its position as a leading and dependable provider of business process management (BPM) services for the global travel and hospitality industry. Driven by its mission of “Empowering Indonesian talent”, ATI has become a strategic partner to various multinational organizations, generating thousands of job opportunities for Indonesian professionals through its extensive international client base.
Felix Hidayat, chief operating officer of ATI Business Group, reflected on the company’s evolution.
“ATI’s journey over the past 20 years reflects how far we’ve come: from a small team of a few dozen employees to an organization with over 1,500 team members across 100-plus functions. This growth is a testament to our team’s dedication and the trust of our partners,” he said.
Since its founding in 2002, ATI Business Group has focused on a clear mission: to showcase Indonesian talent on the global stage. Today, the company delivers a wide range of BPM services, from call support for travel agents and direct travelers to air ticket processing, all trusted by clients in countries across the globe including Australia and the United States as well as in Europe.
ATI’s success is deeply rooted in its commitment to developing world-class talent. The organization closely aligns its training and job readiness programs with the expectations of global clients, ensuring the consistent delivery of high-quality services.
A cornerstone of this effort is the ATI Academy, a dedicated training center that equips candidates with both technical capabilities and essential soft skills such as workflow mastery and cross-cultural communication. Employees gain international exposure through direct engagement with global clients, all from ATI’s Jakarta headquarters. Moreover, internal career mobility allows team members to explore various roles in a supportive environment that fosters long-term growth and professional development.
These initiatives have positioned ATI not just as an outsourcing partner, but also as a dynamic platform where Indonesian professionals can thrive. With a culture grounded in integrity and collaboration, ATI offers more than just employment: It provides a gateway for local talent to access international opportunities.
Looking ahead, ATI remains committed to investing in both technological innovation and human capital. As Felix Hidayat emphasized, “Moving forward, ATI will continue investing in two core areas: tech innovation and human capital. It's not one or the other, but both.”
Through AI-driven solutions, ongoing digital transformation and a collaborative workplace culture, ATI aims to navigate the evolving landscape of the travel industry while maintaining a people-centric approach.
With its unwavering dedication to quality and integrity, ATI Business Group continues to serve as a vital bridge between Indonesian professionals and global career opportunities. In doing so, the company strengthens the national economy through remittances while enhancing Indonesia’s global reputation as a hub of world-class talent.
