Every parent wants the very best for their child. Yet in a world that increasingly celebrates achievement and comparison, childhood can sometimes become a race instead of a journey.

National Children's Day serves as a timely reminder that children do not need to master everything at an early age. They need opportunities to play, explore, make mistakes, and gradually discover who they are.

This is Morinaga and Kalbe Nutritionals belief toward building the future of children in Indonesia, and it is their motivation in celebrating this year’s National Children’s Day. Embracing the idea of providing children with a variety of opportunities to grow, learn and develop uniquely, the overarching message Morinaga hopes to share is that children aren’t meant to be perfect, they're meant to be children. This philosophy reflects Morinaga's long-standing commitment to Beyond Nutrition — the belief that supporting children's future requires more than quality nutrition alone. It also requires meaningful experiences, appropriate stimulation, and supportive parenting environments.

To realize their vision, Morinaga is hosting the Platinum Generation World: Door of Future - Advance Intelligence Lab, a public interactive experience on July 25th and 26th at The Dome, Senayan Park, Jakarta. Through this activity, Morinaga invites families to celebrate the process of growing up.

“Every year, Morinaga strives to shape National Children’s Day into a momentous occasion that can celebrate the potential of kids all across Indonesia. We believe that every child deserves to grow in an environment that supports them in embracing themselves. Through our interactive experience we wish to help parents see that each child has their own unique way to grow.” Gregorius Daru, Brand Group Manager of Morinaga, says.

Designed to be an immersive and futuristic experience for both parents and children, the Platinum Generation World: Door of Future - Advance Intelligence Lab offers families a series of immersive learning experiences.

Guiding them to explore a range of specially designed interactive zones like the Multiple Intelligence Play Plan (MIPP) and Brainwave Station. The starting point of helping parents gain a deeper understanding of their children’s potential and response style, through an interactive brainwave experience. This is further enriched by the Multiple Intelligence Play Plan (MIPP) that serves as an inspirational stimulus that develops the varied intelligence of kids.

The next zone is the Feeling Hub or Emotion Mirror, an area that invites children to familiarize themselves with and express their emotions through facial recognition-based games alongside the virtual assistant, Nadia. Stimulating their capability of self-awareness and interpersonal interactions. This is followed by the Creative Core, a room of exploration crafted to develop the creativity and imagination of your little ones. In this zone, kids can pour their ideas through designing their own creation, or they can play the Beat Builder here and experiment with rhythm and music like they would as a composer through an interactive floor.

While the last two zones focus on playfully challenging the children and giving them a glimpse of the future. In the Thinking Lab zone, kids are given fun challenges that combine critical thinking, response time, and physical activity. Through the Soyalympic and GroMax Wall in this area, kids will run, jump, and make decisions to complete challenges using motion sensor technology. In the last zone, the Future Mini-Me area, kids close their experience by bringing home an exclusive 3D figure that represents the multitude of professions and possibilities the future holds. Reminding them that every child has unique potential.

As Indonesia moves toward its Golden Generation 2045 vision, Morinaga hopes more families will see National Children's Day not merely as an annual celebration, but as a reminder that the future is shaped by the choices we make for children today. Morinaga believes Future Leaders are not created through pressure or perfection

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