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RI smartphone market tightens as Samsung pushes foldable devices
A February market update from Canalys suggests that Korea's Samsung might be leading the year's market trend with high-end foldable devices.
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The Samsung Galaxy Z Flip smartphone is displayed at the Galaxy Unpacked event, held in February 2020 in San Francisco, California. (JP/Muthi Kautsar)
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amsung is zeroing in on Indonesia’s smartphone market, of which OPPO still commands the biggest share, with its foldable devices capturing more consumers in the high-end segment, according to a recent report.
Canalys, a global tech market analysis firm, revealed in a February market update that last five leading smartphone brands in Indonesia by market share were OPPO, Samsung, Vivo, Xiaomi and Realme.
“Samsung’s foldable and enterprise strategy looks to capture consumers in the high-end. It sees strong success through its above-the-line marketing and dealer incentive programs,” Canalys research analyst Chiew Le Xuan told The Jakarta Post on Monday.
Chiew said Samsung’s foldable phones saw a respectable degree of success, so much so that the feature might become a new trend this year as other brands developed their own versions.
“Non-Samsung foldables could be the next theme for 2023,” he said.
At the end of 2022, OPPO commanded 21 percent of the Indonesian market in terms of units shipped to retailers and distributors in the country, just a percentage point ahead of Samsung’s 20 percent, slightly down from a lead of 2 percentage points in the third quarter.
Zooming out on Southeast Asia, however, Samsung reigned supreme in November 2022 with 5.9 million units shipped, or 25 percent of the regional market share. Runner-up OPPO’s 4.5 million units translated to a market share of 19 percent.
