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Largest Pocky factory opens in Indonesia to supply ASEAN, US market
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An aerial view shows the new Pocky factory in Karawang, West Java, which was inaugurated in February 2023. (Glico/-)
E
zaki Glico Co., Ltd inaugurated its largest factory to date on Thursday in Karawang, West Java, with the aim of serving the domestic and Southeast Asian markets and to begin exports to North America in spring this year.
Operating under PT Glico Manufacturing Indonesia, the factory solely produces Glico’s flagship product, Pocky, which is a chocolate-covered biscuit that comes in several flavors, such as strawberry and matcha.
“Glico focuses on accelerating growth in the Southeast Asian region as well as globally, supported by our best brand, Pocky,” Glico Asia Pacific Pte. Ltd. chief operating officer Hideaki Nagahisa was quoted as saying in a press statement released on Thursday.
Hideaki revealed that the factory with a total floor space of 57,000 square meters was the largest Glico had ever built, surpassing the previous record holder located in Kobe, Japan.
Investment in the factory’s construction totaled Rp 693.3 billion (US$45 million), all of which came from Glico’s reserves.
Some 260 workers were employed in the plant as of Thursday.
The statement forecast rising demand for Pocky in the markets of Southeast Asia and North America, hence the new factory.
