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View all search resultsGovt bets on AI travel assistant to lure more foreign tourists
With Friday’s launch of MAiA, Indonesia has joined the ranks of just six countries that have adopted artificial intelligence tools to boost their tourism competitiveness.
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Tourism Minister Widiyanti Putri Wardhana delivers her remarks on Nov. 28, 2025, during the launch of the Tourism 5.0 program’s AI travel assistant MAiA (Meticulous Artificial Intelligence of Indonesia) at the ministry’s offices in the Sapta Pesona building in Central Jakarta.
(Tourism Ministry/- )
G
ovt bets on AI-powered MAiA to ramp up foreign arrivals The Tourism Ministry has rolled out MAiA, an AI-powered travel assistant embedded in the newly revamped Wonderful Indonesia website, in a bid to propel foreign tourist arrivals beyond pre-pandemic highs.
Unveiled on Friday, the Meticulous Artificial Intelligence of Indonesia (MAiA) promises instant, personalized recommendations that once required potential travelers to scour multiple platforms or consult travel agents.
“The launch of MAiA is the concrete realization of the government’s commitment to building a smart, inclusive and sustainable tourism ecosystem,” Tourism Minister Widiyanti Putri Wardhana said at the launch event on Nov 28.
MAiA comes equipped with a suite of intelligent tools, from tailored destination suggestions and automated itinerary builders to interactive maps and digestible attraction summaries, as well as multilingual support.
RA::Air travel disrupted over Airbus A320 software switch::/business/2025/11/29/air-travel-disrupted-over-airbus-a320-software-switch.html]
The ministry expects its new AI tool to not only spur tourist spending but also channel benefits to overlooked regions, introducing travelers to local cuisines, crafts and districts that rarely surface as hits on conventional travel platforms.
“In terms of numbers, of course we still refer to the national development plan. Each year we’re given targets, for instance, this year it’s 14 to 15 million [foreign visitors]. MAiA can help push us toward that, to reach those levels,” the ministry’s marketing deputy Ni Made Ayu Marthini said at the launch event.
