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Indonesia’s pottery industry finally gets its moment

After being mostly thought of as a hobby, pottery is starting to become a real commercial force in Indonesia.

Yohana Belinda (The Jakarta Post)
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Jakarta
Sun, July 24, 2022

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Indonesia’s pottery industry finally gets its moment Cuteness overload: Brenda Marcel chooses colorful and cute designs instead of a minimalistic style. (Courtesy of Brenda Marcel) (Courtesy of Brenda Marcel/Courtesy of Brenda Marcel)

After being mostly thought of as a hobby, pottery is starting to become a real commercial force in Indonesia.

Like many hand-craft arts, pottery making relies on dexterity, employing various techniques like hand-building, pinching or coiling the clay. There are no boundaries to creating a piece; there is no right or wrong. For many Indonesians, it is an activity that lets them blow off creative and mental steam - a relaxing pastime with a tangible and satisfying result.

As the pandemic hit, the pottery industry gained steam.

For Brenda Marcel, perfecting her passion for ceramic making is a lifelong goal. An art graduate from Swinburne University, Melbourne, Brenda realized that the pandemic had pushed her to hone her pottery skills. 

Brenda’s signature pottery products are cute characters inspired by Japanese animation house Studio Ghibli’s My Neighbor Totoro and the popular cartoon character SpongeBob Square Pants. 

A change of career: Like many pottery hobbyist-turn-artists in Indonesia, Ivana Stacia Helmi started her own home business during the pandemic. (JP/Yohana Belinda)
A change of career: Like many pottery hobbyist-turn-artists in Indonesia, Ivana Stacia Helmi started her own home business during the pandemic. (JP/Yohana Belinda) (JP/Yohana Belinda)

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