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SASA Sambal launches collaboration with Looney Tunes
Nothing really gets a person going in the morning more than the inviting aroma of a delicious breakfast. For some it could be a bowl of noodles, while for many others, it could be eggs. While the possibilities are endless, there is one common ingredient that binds everything together across Indonesia; sambal for that extra spicy kick.
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othing really gets a person going in the morning more than the inviting aroma of delicious breakfast. For some, it could be a bowl of noodles while for many others, it could be eggs. While the possibilities are endless, there is one common ingredient that binds everything together across Indonesia; sambal for the extra spicy kick.
Chili is a key ingredient for all Indonesian dishes, incorporated into the dish or not. In fact, the country is a paradise for spicy culinary delights. Starting from traditional ones such as seblak, which is a trademark of Gen Z, the taste of these two certainly provides the spicy sensation that Indonesians crave.
PT Sasa Inti (SASA) has also became trusted food and seasoning product across Indonesia. Contributing to this country for more than 50 years, the brand continuously innovates yet strives to keep the original taste that most Indonesian crave. The delicate balance is the key to how the brand successfully expands its consumer base in the country.
With constant innovation, SASA always spreads kindness through healthy products such as seasoning flour with vitamin & minerals and coconut cream. Sasa’s newest innovation brings complete range of the company’s kindness with products that bring fun and happiness through spicy sensation of chili sauce. With greater innovation, SASA brings spicy taste more desirable through collaboration with characters from Looney Tunes.
"As a brand that has been present in Indonesia for a long time, SASA is committed to not only provide healthy products, but also products that bring joy to consumers' daily lives, one of which is through SASA Sambal Looney Tunes. There is a child in all of us: We all carry a part of our childhood within us, no matter our age. This childlike spirit is often the source of our creativity, imagination, and joy. If you're a curious adult looking to rediscover the lost child within, there are many benefits to tapping into your inner child. This is our contribution as an Indonesian product that continues to innovate and spread happiness.” said Albert Dinata, the marketing director of SASA. The new Sasa Sambal Looney Tunes, can now be found in your favorite grocery stores, minimarkets, supermarkets and e-commerce sites.
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