"Nutrients are key to children's growth and development, but children also need stimulation to support their intelligence and creativity. We recognize the importance of this, and in line with Kalbe's commitment to “Together for a Healthier Nation”, Kalbe Consumer Health aims to offer more than just nutrition. For over 50 years in Indonesia, Cerebrofort, known as the vitamin for smart kids, has accompanied Indonesian families," said Tunghadi Indra, president director of Kalbe Consumer Health, at the event titled “Optimal Nutrition, Maximum Stimulation, Preparing Gen Alpha to Become Champions”, held at Rockstar Academy Gajah Mada Plaza.

"Cerebrofort collaborates with Rockstar Academy. We want to pave the way for Indonesia's Gen Alpha children to grow into individuals who are intelligent and strong physically, mentally and emotionally. The hope is that Gen Alpha will also be able to collaborate, solve problems and be ready to face the increasingly competitive challenges of the era," Tunghadi added.

Pediatric specialist and consultant in neurology and child development Dr. Attila Dewanti, Sp.A(K), welcomes nutritional support for Generation Alpha.

According to her, Generation Alpha needs the right nutrition, as their lifestyle and diet can significantly enhance cognitive abilities, particularly in learning processes that help brain cells form new connections across various areas.

However, consisting of digital natives who are familiar with digital technology, Generation Alpha faces challenges resulting from sedentary lifestyles and excessive screen exposure. This leads to reduced physical activity and unhealthy eating patterns. Therefore, to prepare Generation Alpha for a bright future, parents must support them by providing optimal nutrition alongside maximum stimulation.

"Optimal nutrition is the foundation for a child's brain development, which regulates all bodily systems and affects Generation Alpha's cognitive abilities. In the first year of life, a child's brain grows threefold and continues developing rapidly until around age six. This brain development requires optimal nutrition and maximum stimulation. Daily stimulation is absorbed by the brain, forming new and increasingly complex neuron or synapse connections, making the child smarter. The brain functions more optimally when supported by nutrients like fish oil, which contains AA, DHA and EPA. These help brain nerve cells send and receive signals from all parts of the body. With optimal nutrition and maximum physical stimulation, a child’s cognitive skills can grow," explained Dr. Attila.

Adelia Theresia, head of the vitamin category at Kalbe Consumer Health, added that Generation Alpha faced two major challenges to becoming future leaders.

The first was critical thinking skills, as Generation Alpha will face complex challenges requiring creative and effective solutions. Second, they must adapt to rapid changes. Because of these challenges, Cerebrofort, as a children's multivitamin brand, understands that children need essential nutrients to support healthy brain and body development.

“Cerebrofort provides high-quality fish oil nutrition containing AA, DHA and EPA to support intelligence, along with various multivitamins crucial for children's growth and development. By giving them the necessary nutrition, we can help Generation Alpha reach their maximum potential. Currently, Cerebrofort is available in two child-friendly formats: Cerebrofort Gold Syrup and Cerebrofort Marine Gummy,” said Adelia Theresia.

In addition to optimal nutrition, physical stimulation through sports can stimulate the brain and increase blood flow, supporting cognitive development.

Regular physical activity in Generation Alpha can help improve memory, problem-solving skills, emotional intelligence and social skills. All of these pillars are essential for Generation Alpha's success in facing the challenges of today's digitalized world. Cerebrofort addresses these needs by collaborating with Rockstar Academy, which is known for helping children develop talents and skills in a creative and enjoyable way.

“Rockstar Academy understands the importance of providing children with a balanced environment for their physical growth as well as their cognitive and socioemotional intelligence,” said Group Activity and Marketing Country Manager of Rockstar Academy, Chebotar Elena. "We have designed various sports and arts programs to achieve these goals by implementing innovative learning approaches. In addition to physical health, our programs promote discipline, teamwork, perseverance and skills that influence all aspects of a child's life, including their ability to manage screen time effectively. These characteristics of Generation Alpha will be essential for them to become future leaders," she concluded.

Elena emphasized that children who engaged in regular sports not only improved their fitness but also developed healthier habits, such as managing screen time and maintaining focus. Rockstar Academy also offers a positive environment where physical activity becomes enjoyable, ensuring children achieve a balance between digital play and physical activity.

Meanwhile, in an effort to provide holistic support for Generation Alpha to become smart, resilient and creative, Cerebrofort and Rockstar Academy are forming a strategic partnership for the future. This commitment from Cerebrofort and Rockstar Academy is demonstrated through the educational program "1 Million Generation Alpha Champions Movement".

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