TheJakartaPost
Please Update your browser
Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.
Anders Lund returns to Bali in new role at Cross Hotels & Resorts
Change text size
Gift Premium Articles
to Anyone
Share the best of The Jakarta Post with friends, family, or colleagues. As a subscriber, you can gift 3 to 5 articles each month that anyone can read—no subscription needed!
T
he tropical paradise of Bali welcomes back a familiar face with a fresh vision as hospitality expert Anders Lund returns to the Island of the Gods as the new cluster general manager for Cross Paasha Bali Seminyak and Cross Vibe Paasha Atelier Bali Kuta.
With an impressive career spanning some of the world's most glamorous destinations, Lund’s journey has shaped his unique approach to the guest experience. Now he’s back with a mission to bring a blend of luxury, relaxation and authentic island charm to Bali's hospitality scene.
"Bali is where lifestyle and inspiration meet," he said. "The energy here, combined with the breathtaking scenery, inspires me to explore and live life to the fullest."
Lund has also found Bali's landscapes to be the perfect backdrop to his passion for running. He enjoys the scenic routes of sun-kissed beaches and lush rice fields at sunrise, immersing himself in the island's natural beauty.
“Running here is something special,” he said. “The combination of nature and the island's vibrance are simply unbeatable. Bali offers a lifestyle that’s active, stylish and perfectly balanced.”
In his new role at Cross Paasha Bali Seminyak and Cross Vibe Paasha Atelier Bali Kuta, Lund wants to offer more than just a luxurious stay; he wants guests to experience something truly unique.
“Today’s guests want more than just a place to crash, they want an experience that combines comfort with authenticity,” he explained. “I aim to blend lifestyle service, local charm and a touch of indulgence into every stay.”
Lund also said joining Cross Hotels & Resorts feels “like stepping into an exciting new chapter”.
“I’m thrilled to work alongside Evan Burns and the incredible team in Indonesia to continue pushing boundaries and delivering unforgettable guest experiences."
Burns, the country manager of Cross Hotels and Resorts in Indonesia, said Lund is ”a visionary who fits perfectly with the ethos of Cross Hotels and Resorts".
"His commitment to creating stylish, personalized experiences is exactly what our Bali properties need. Anders understands what today's travelers want and has the creativity to deliver it with flair.”
Under Lund's leadership, the journey for Balinese hospitality is clear: Refined, lifestyle-driven experiences.
“Guests want unique adventures that capture the essence of the destination. I’m committed to ensuring our properties lead the way, ensuring that comfort meets exceptional service.”
With Lund back on the Island of the Gods, Cross Paasha Bali Seminyak and Cross Vibe Paasha Atelier Bali Kuta are gearing up to become the go-to spots for anyone looking to dive into a stylish and engaging Bali experience.
