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From Mobility to Creativity: InDrive Empowers Asian Filmmakers, Boosting Indonesian Cinema
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nDrive, a global leader in peer-to-peer transportation, is known for redefining how people connect and move. Now, the company is steering its vision into uncharted territory: Indonesia’s burgeoning film industry.
Through its initiative, the Alternativa Film Awards & Festival 2024 (AFAF 2024), inDrive is not just supporting the arts but actively creating a platform to empower the creative community, champion Asian filmmakers, and inspire a new generation of storytellers in the global film industry.
Indonesia’s film industry has been experiencing a significant upswing. With a 14.5 percent increase in cinema attendance in 2023 and 60 million cinemagoers projected this year, the sector is poised for transformative growth.
InDrive recognizes this increasing trend as an opportunity to innovate beyond its core business, integrating its ethos of community empowerment into a new domain: creativity and storytelling.
At the heart of this move is inDrive’s commitment to accessibility and inclusivity. Much like its transportation model, which breaks down barriers by connecting people directly, inDrive’s partnership with Alternativa seeks to democratize opportunities for filmmakers.
The company has introduced groundbreaking initiatives such as mentorship programs, scholarships, and global networking platforms, enabling aspiring directors to turn their visions into reality. These efforts reflect inDrive’s belief in the power of innovation to drive change.
Through the Alternativa Film Awards & Festival 2024 (AFAF 2024), inDrive brings a fresh perspective to how technology and creativity intersect. The festival serves as a dynamic platform where ideas flow freely, uniting filmmakers, producers, and audiences under the shared goal of storytelling that transcends boundaries.
“Technology and art share a common purpose: to bring people together and create something meaningful,” said Arsen Tomsky, CEO of inDrive.
“Through our involvement with Alternativa, we are not just supporting filmmakers, we are fostering a culture of innovation that can redefine how stories are told and shared.”
One of the standout features of AFAF is its nomadic format, which mirrors inDrive’s adaptability and focus on creating solutions tailored to diverse environments. This approach allows the festival to uncover talent across various regions while showcasing stories that reflect the richness of local cultures. InDrive’s support amplifies this mission, connecting grassroots creativity to a global audience and sparking new dialogues in the film community.
The company’s innovation is not limited to financial sponsorship. By organizing film discussions and facilitating collaborations between young filmmakers and global industry professionals, inDrive is laying the groundwork for sustainable creative ecosystems. Meanwhile, its scholarships are designed to nurture original and bold ideas, ensuring that the next generation of filmmakers has the resources to experiment and excel.
This groundbreaking approach has already shown tangible results. Films like Tale of the Land and Women from Rote Island, highlighted at AFAF 2024, demonstrate how local stories can gain international traction when supported by initiatives that prioritize innovation and inclusivity.
As inDrive continues to expand its footprint in the creative economy, its foray into Indonesia’s film industry serves as a blueprint for how businesses can use innovation to create broader societal impact. By bridging technology and art, the company is redefining what it means to be a global leader as one that doesn’t just move people, but also inspires and uplifts entire industries.
Through its flagship initiative, the Alternativa Film Awards & Festival 2024 (AFAF 2024), inDrive demonstrates that innovation extends beyond transportation, reshaping how opportunities are created and change is ignited in the creative sphere. The successful awarding ceremony held on November 29 celebrated outstanding talent in Asian cinema and underscored inDrive's commitment to empowering filmmakers and fostering cultural exchange. This milestone also marked the announcement of AFAF's next regional chapter in Latin America, expanding its global reach. This vision positions inDrive as a trailblazer not just in transportation, but in the broader movement toward a more connected and creative world.
