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Parties draw up strategies to entice millenials, Gen Z
Parties have acknowledged the rising importance of young voters in the 2024 elections.
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A girl uses her mobile phone in front of an Indonesian election campaign mural ahead of the polls in Banda Aceh, Aceh province, on March 17, 2019. Just like the 2019 election, the young population will again become the majority of voters in the 2024 presidential race. (AFP/Chaideer Mahyuddin)
With the country’s youth between 18 and 40 years old making up the majority of eligible voters for the 2024 elections, political parties have begun drawing up their strategies to entice the two largest generations of the age group: millennials and Generation Z.
Presenting the national voter roll during a plenary meeting last week, the General Elections Commission (KPU) said that of the total 204 million eligible voters for next year’s elections, 106 million, around 52 percent, are voters younger than the age of 40. To be more specific, a third of all registered voters are millennials, while a further 22 percent belong to Generation Z, or those born in the late 1990s and onward.
Read also: ‘Apathetic’ youth make up majority of voters
Parties have acknowledged the rising importance of young voters in the 2024 elections.
“Since the start, the Indonesian Democratic Party of Struggle [PDI-P] has been paying special attention [to voters] from Generation Z by shifting [the PDI-P] into a digital-based party,” senior PDI-P politician Djarot Saiful Hidayat told reporters on Monday.
Recent United Development Party (PPP) inductee Sandiaga Uno, who is also head of the party’s campaign team, also said on Monday that Generation Z and millennials would be at the heart of the PPP’s campaign, as it seeks to get 11 million votes at the legislative election next year.
Kamhar Lakumani, deputy head of the Democratic party campaign team, which is backing opposition figurehead Anies Baswedan as its presumptive presidential nominee, also said attending to Generation Z and millennial voters’ concerns is a “particular focus” for the party.
