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Instagram launches Snapchat-like feature: Instagram Stories
In what looks like something out of an episode of techie series Silicon Valley, Instagram launched a feature on Tuesday eerily similar to Snapchat called Instagram Stories.
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Facebookâs most recent copycat release is not the first. Back in 2012, Facebook released Poke, in which messages can disappear automatically once sent. The app was quietly removed in 2014. Shortly after being acquired by Facebook, Instagram also launched private-messaging service Instagram Direct. (Shutterstock/-)
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n what looks like something out of an episode of techie series Silicon Valley, Instagram launched a feature on Tuesday eerily similar to Snapchat called Instagram Stories. The feature allows users to post pictures or videos, decorate them with text and graphics and share them for 24 hours before the post disappears.
In its blog, Instagram said, “With Instagram Stories, you don’t have to worry about overposting. Instead, you can share as much as you want throughout the day — with as much creativity as you want. You can bring your story to life in new ways with text and drawing tools. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed.”
(Read also: Instagram now has over 500 million users)
Facebook, owner of Instagram, has previously expressed its desire to acquire Snapchat. Back in 2012, Snapchat turned down Facebook’s US$3 billion cash offer. The move help rocket Snapchat’s valuation to a staggering US$2 billion in 2014 and US$15 billion in 2015.
Facebook’s most recent copycat release is not the first. In fact, after Snapchat’s rejection of its offer, it has become an ongoing spectacle in tech circles. Back in 2012, Facebook released Poke, in which messages can disappear automatically once sent. The app was quietly removed in 2014. Instagram which was acquired by Facebook in 2012 launched a private-messaging service named Instagram Direct shortly after.
(Read also: 10 local travelers to follow on Instagram)
In 2014, Facebook gave it another shot with an app called Slingshot, an instant-messaging service for sharing photos and videos. Slingshot was removed from the AppStore and Google PlayStore when Facebook shut down its experimental Creative Labs division in 2015.
Instagram is available on iOS and Android.
