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Tinder gears up for Asia-Pacific market with Tinder Lite

Jessicha Valentina
Jessicha Valentina

The Jakarta Post

Hong Kong  /  Wed, July 10, 2019  /  01:18 pm
Tinder gears up for Asia-Pacific market with Tinder Lite

Tinder CEO Elie Seidman during the 2019 Rise Tech conference in Hong Kong on July 10. (JP/Jessicha Valentina)

Popular dating application Tinder introduced a Lite version of the app for emerging markets on Wednesday at the 2019 Rise Tech conference at the Hong Kong Conference and Exhibition, Hong Kong.

Founded in 2012, Tinder is the world’s largest dating app with 4.7 million subscribers. The platform is available in 190 countries and over 40 languages. 

Tinder CEO Elie Seidman said during a press conference that Tinder Lite would be rolled out first in Vietnam in the coming weeks.

Available as a separate app for Android users via Google’s Play Store, Seidman mentioned Tinder Lite would run faster, consume less battery and reduce network usage by about 20 percent, making it suitable for users in countries with slow internet networks, expensive bandwidth and limited storage on devices.

Read also: Tinder lets users swipe right on list with LGBT+ choices

With regard to the feature, Seidman ensured that Tinder Lite would come with the full features of regular Tinder.

“Functionality is not that different,” he added, explaining that both regular Tinder and Tinder Lite would behave the same way.

Following launch in the Asia-Pacific, Tinder Lite will also be released in South America. (wng)