TheJakartaPost
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‘Rendang’ sushi? DIY sushi restaurant goes the extra mile
A newly opened sushi restaurant in Jakarta tries to lure in diners not just with its DIY concept but with adventurous flavor like world famous’ rendang dish.
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Have it my way: Maki-San's concept allows customers to fully customize their sushi. (JP/Dionnasius Aditya)
Asia’s first sushi restaurant chain with a DIY concept, Maki-San, has opened its first store in Jakarta.
Starting out in the basement level of The Cathay back in 2012, the Singaporean firm has now expanded to 20 outlets in the island nation, with its first overseas outlet in Osaka, Japan, opening in 2018.
Now, the sushi chain is gazing south, perhaps sensing the voracious appetite of Jakarta’s middle classes for sushi.
Maki-San opened its doors on Nov. 13 at the basement level of Plaza Indonesia shopping mall in partnership with Maspion Group.
Maki-San director and partner Alvin Wong said its expansion outside Singapore would be focused on Southeast Asia, as it would be easier in terms of location, as well as cultural understanding.
Maki-San offers customizable makizushi (rolled sushi) and salad dishes and claims 100 varieties of ingredients on its menu.
“We differentiate ourselves from other stores, which just basically say ‘this is Japanese sushi’. It’s very expected,” Wong says. “We did our research and we found it would be an interesting thing if you could choose different ingredients and roll them into a sushi.”
