Online fashion platform Zalora has launched its toy collections for various age groups.

Available in its Kids category, the toy collections are grouped based on age range (up to 12 years old), colors, brands, prices, patterns and genders. Various types of toys are featured, including figurines, dolls, bicycles and cushions with popular characters from films and television series, such as Star Wars, My Little Pony, Doraemon and Frozen.

Dwi Ajeng, head of marketing at Zalora, said it was important for parents to choose toys that suited their children’s ages to maximize their functions, especially as toys become part of their children’s growth and development. Toys can also bring parents and kids together.

Read also: Zalora launches online collaboration with Make Up For Ever

“Zalora has launched various toy collections that can be selected based on your children’s ages,” Dwi said in a statement. “This is the answer to parents who want their kids to stay active and creative at home.”

Additionally, Zalora is applying discounts of up to 50 percent for the toy collections until June 8.

Part of fashion and lifestyle retail Global Fashion Group (GFG), Zalora was launched in Indonesia in 2012, according to kompas.com. Zalora features more than 90,000 fashion and lifestyle products on its platform. (wir/wng)

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