The Jakarta Post
Zalora is aiming to fulfill its customers’ needs by stocking top beauty products from local and international brands. (Shutterstock/279photo Studio)
Online fashion platform Zalora has officially launched a makeup and beauty section. This newest addition includes renowned beauty brand Make Up For Ever, among others.
Marking its debut with Zalora, Make Up For Ever -- together with other e-commerce entities -- is introducing special offers that include exclusive deals and makeup sets.
Lia Kurtz, Make Up For Ever’s general manager, said in a statement released by Zalora that the makeup brand was satisfied with its collaborative online launch.
The makeup brand revealed that best-selling items like Matte Velvet Skin Compact Foundation, which was launched in August, would be available online.
The foundation comes in many shades, and it is said to have been well-received by makeup artists and beauty junkies alike.
Also available is Aqua Seal, a liquid converter designed to turn all types of eye shadow (powder and pencil) into smudge-proof, waterproof, long lasting formulas.
Zalora is aiming to fulfill its customers’ needs by stocking top beauty products from local and international brands because it is aware that Indonesia’s makeup and beauty sector has shown lucrative growth and potential.
“Seeing the rapid growth in Indonesia’s makeup and beauty industry, we [at Zalora] came to the understanding that this is what the Indonesian consumer wants. We therefore launched a beauty category, hoping to meet the demand to satisfy our customers. We directly collaborated with the big brands so that the originality of the products is guaranteed,” said Anthony Fung, the CEO of Zalora Indonesia.
Make Up For Ever products, a French cosmetics brand owned by LVMH, are now available online from Zalora Indonesia, along with other cosmetic brands such as Babyliss Pro, Sigma, Rollover Reaction, L.A. Girl, Cathy Doll, and many more. (mut)
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