TheJakartaPost
Please Update your browser
Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.
Google giving $1 billion in ads to non-profits this year
Change Size
A 3D printed Google logo in illustration taken on April 12, 2020. (REUTERS/Dado Ruvic)
G
oogle on Thursday boosted to $1 billion the amount of free advertising it will give non-profits this year, taking special interest in groups combating racism and damage done by the coronavirus pandemic.
The internet titan increased its free advertising initiative by $200 million, with the added funding intended for non-profits "tackling pressing issues like COVID-19 response and recovery -- especially in hard-hit developing economies -- and fighting racial injustice around the world," Google Ad Grants head Michelle Hurtado said in a blog post.
Since 2003, Ad Grants has provided non-profits with up to $10,000 per month in free ads served up with internet search results, in an effort to help the groups attract donors, recruit volunteers, and promote their missions, according to Hurtado.
Netflix chief Reed Hastings and his philanthropist wife Patty Quillin this week gave $120 million to two historically black US colleges to fund full scholarships for students.
Read also: Apple, YouTube unveil $100 million funds to support black causes amid US protests
The gift to Spelman College and Morehouse College -- both in Atlanta -- and the United Negro College Fund was touted as the largest-ever contribution by an individual in support of such scholarships.
Quillin and Hastings said they hoped the scholarships help "reverse generations of inequity in our country".
Apple recently launched a $100 million initiative to combat systemic racism, and Google has committed $275 million to help black artists on YouTube, fund African-American small businesses and other projects.
![A man walks across a pedestrian crossing near a billboard depicting named Iranian ballistic missiles in service, with text in Arabic reading “the honest [person's] promise“ and in Persian “Israel is weaker than a spider's web“, in Valiasr Square in central Tehran on April 15, 2024. Iran on April 14 urged Israel not to retaliate militarily to an unprecedented attack overnight, which Tehran presented as a justified response to a deadly strike on its consulate building in Damascus.](https://img.jakpost.net/c/2024/04/16/2024_04_16_149344_1713260233._medium.jpg)
