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Jakarta Post

Profile: Djonnie Rahmat: Living the Harley Davidson lifestyle

  • Tedy Matondang

    Contributor

Jakarta   /   Wed, May 5 2010   /  11:29 am

Is there anyone who has never heard of Harley Davidson? Due to its popularity, some people call any big motorcycle a Harley Davidson regardless of its brand. In 2009, the sale of big motorcycles in Indonesia was the highest in Southeast Asia, thanks to the achievement of PT Mabua Harley Davidson, the authorized distributor of Harley Davidson in Indonesia. The man who leads the company is Djonnie Rahmat, who became its president director in 2002. Djonnie has traveled a winding road to success in the motorcycle industry. As a matter of fact, Djonnie was a sailor before he embarked on a career on land. “At that time, there was little opportunity [to work] at sea. Finally, I decided to stay on land and work for a consulting company that was related to the shipping industry. We became the arm of an insurance company to conduct investigations. The object remained ships but I was no longer a ...