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Jakarta Post

Kikuo Ibe: Combining the strength of product and marketing

  • Burhanuddin Abe

    Contributor

PREMIUM
Jakarta   /   Sat, October 23 2010   /  12:38 pm

Most of the world’s young generation is undoubtedly familiar with G-Shock. These watches made by Casio Japan have become a trendsetter that not only tell the time but ultimately combine extreme sport, street culture, fashion, music and art.

Fifty-eight-year-old Kikuo Ibe is the creator of G-Shock digital watches. “In 1983, I created the thick G-Shock and the most important thing was that it was shock resistant. It did not cross my mind then that the product would be a part of today’s youth fashion,” he said.

Many years ago his parents gave him his first watch upon his graduation from high school. One day he dropped and broke it. Ever since then he wanted to create a rugged and shock resistant watch that had sophisticated technology and a casing that made it safe as well as stylish.

Ibe was so obsessed with the idea that he decided to drop a watch to street l...