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Jakarta Post

Restaurant franchises take Indonesian flavors abroad

  • Linda Yulisman

    The Jakarta Post

Jakarta   /   Mon, April 1 2013   /  08:49 am

Indonesian food is less popular worldwide than that of its Asian peers like Chinese or Thai, but its popularity is likely to grow as a number of restaurant franchises have expanded overseas to take Indonesia’s unique cuisine to markets like Australia, Malaysia and Canada.

Local food chain Bumbu Desa, famous for its wide array of Sundanese buffet-style food, for example, has opened four outlets in Malaysia since 2010 and plans to open four more in the neighboring country, where it also serves Minang cuisine adjusted to the taste buds of Malaysians, who share close ancestry with the Malay people of Sumatra. The outlets in Malaysia are operated by a local partner under a master franchise agreement.

Among best-selling dishes in Malaysia are karedok (vegetable salad with peanut sauce), gurame pesmol (fried carp in coconut milk), rendang (beef cooked in spices and coconut milk)...