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Garuda signs deal with pawnshop to market products
Flag carrier Garuda Indonesia and state-owned pawn shop Pegadaian have signed an agreement to help each other market their products.
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PT Pegadaian president director Kuswiyoto (left) and PT Garuda Indonesia president director Ari Askhara present a freshly signed document of cooperation to help each other market their respective products. (Courtesy of /PT Pegadaian)
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lag carrier PT Garuda Indonesia and state-owned pawnshop PT Pegadaian have signed an agreement to help each other market their products.
“Under the agreement, Pegadaian will help Garuda sell tickets while Garuda will help market Pegadaian’s products among airline passengers,” said PT Pegadaian president director Kuswiyoto in a press statement on Monday.
Kuswiyoto said the agreement, which he had signed recently with Garuda Indonesia president director Ari Askhara, was Pegadaian’s effort to expand its market share as well as to establish new distribution channels for products of both companies.
Meanwhile, Ari said the cooperation was aimed at improving services for Garuda passengers and create synergy between the two state-owned enterprises.
“The cooperation is expected to improve services for our customers, particularly for [buying] Garuda Indonesia tickets, because the pawnshop has outlets all over the country,” Ari said in the same statement.
He also expressed hope that, with the cooperation, the two companies would strengthen their respective businesses.
“This effort is important to optimize the strength of each company, so that both can develop their respective businesses and improve services for their customers,” he added. (bbn)
