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Jakarta Post

Esemka faces long, bumpy road ahead

  • Ganug Nugroho Adi and Riza Roidila Mufti

    The Jakarta Post

Boyolali, Central Java and Jakarta   /   Mon, September 9, 2019   /  04:13 pm
The Jakarta Post Image
President Joko Widodo(JP/Ganug Nugroho Adi )

Locally made car brand Esemka may be Indonesia's pride but substantial challenges lie ahead for the development of a local automotive manufacturing industry against the backdrop of low demand and weak connectivity domestically and with the international supply chain. President Joko “Jokowi” Widodo brought Esemka to the public’s attention in 2012 when he was mayor of Solo, Central Java. At the time, he chose the car, which was assembled by vocational high school students in Solo, as his official vehicle. Seven years later, he opened a new path for Esemka by inaugurating the production facility of PT Solo Manufaktur Kreasi, the car’s manufacturer, in Sambi, Boyolali, Central Java. Two Esemka models, the 1,200 cc and 1,300 cc commercial pick-up trucks, Bima 1.2 and Bima 1.3, respectively, were introduced to the public at prices of around Rp 110 million (US$...