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Jakarta Post

'NGEHE': ALI MUHARAM’S ZERO-TO-HERO JOURNEY

  • Erica Fransisca Thajeb

    The Jakarta Post

Jakarta   /   Mon, September 16 2019   /  02:26 am


The boss: Makaroni Ngehe owner and founder Ali Muharam poses in front of one of his outlets.Arriving in Jakarta with only a high school certificate, Ali’s is one of those rare zero to hero stories.During Ali’s early days in the highly competitive megalopolis and concrete jungle of Jakarta, he worked various odd jobs like selling sandals, washing dishes, being an office boy, serving at a warteg (Tegal food stall) and scriptwriting. He was even homeless for some time, but none of these deterred the young Ali from his conviction that he would eventually make it big.“I didn’t know how I would get there [...] but I knew exactly who I was going to be,” Ali said.With such a conviction and self belief, Ali mustered up the courage to borrow Rp 20 million (US$1,430) from a friend to open his first outlet for a snack he branded as Makaroni Ngehe in 2013.The origin of the snack brand c...