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It takes a village to build Indonesian badminton. Private companies play their part.
Indonesian badminton is lucky to receive support from tobacco company PT Djarum, Japan's vehicle brand Daihatsu and property developer Sinar Mas Land, among others, to keep it afloat.
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An audition session by PB Djarum badminton club in Purwokerto, Central Java, in September. (pbdjarum.org/pbdjarum.org)
As the second-most popular sport in the country, after soccer, badminton has been able develop through the continuous support of private companies.
It really takes a village to nurture a sport in Indonesia, especially with weak financial assistance from the government as sports development is rarely a priority.
The public is familiar with the support of PT Djarum, an Indonesian tobacco manufacturer that was founded in 1951.
Djarum and its subsidiaries have continuously helped build up Indonesian badminton.
Its works range from owning badminton club PB Djarum, which has produced world-class shuttlers such as Olympic gold medalists Liliyana Natsir and Tontowi Ahmad, to sponsoring a Badminton World Federation (BWF) world tour super 1000 tournament, the Blibli Indonesia Open, with the biggest prize money a total of US$1.25 million.
The Indonesian badminton community is also supported by Japan-based car brand Daihatsu, via Indonesia’s Astra Daihatsu Motor (ADM), and property developer Sinar Mas Land.
Daihatsu states its clear intention of supporting the development of badminton, especially in Japan, Indonesia and Malaysia, on its official badminton website, daihatsu-badminton.com.
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It takes a village to build Indonesian badminton. Private companies play their part.
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- Palmerat Barat No. 142-143
- Central Jakarta
- DKI Jakarta
- Indonesia
- 10270
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