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Jakarta Post

It takes a village to build Indonesian badminton. Private companies play their part.

  • Ramadani Saputra
    Ramadani Saputra

    The Jakarta Post

PREMIUM
Jakarta   /   Fri, November 29, 2019   /  05:49 pm
The Jakarta Post Image
An audition session by PB Djarum badminton club in Purwokerto, Central Java, in September.(pbdjarum.org/pbdjarum.org)

As the second-most popular sport in the country, after soccer, badminton has been able develop through the continuous support of private companies.   It really takes a village to nurture a sport in Indonesia, especially with weak financial assistance from the government as sports development is rarely a priority. The public is familiar with the support of PT Djarum, an Indonesian tobacco manufacturer that was founded in 1951. Djarum and its subsidiaries have continuously helped build up Indonesian badminton. Its works range from owning badminton club PB Djarum, which has produced world-class shuttlers such as Olympic gold medalists Liliyana Natsir and Tontowi Ahmad, to sponsoring a Badminton World Federation (BWF) world tour super 1000 tournament, the Blibli Indonesia Open, with the biggest prize money a total of US$1.25 million. The Indonesian badminton community i...