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Jakarta Post

E-commerce players confused as new rule sparks ‘wild interpretation’

  • Marchio Irfan Gorbiano

    The Jakarta Post

Jakarta   /   Tue, December 10, 2019   /  08:34 am
The Jakarta Post Image
Illustration of e-commerce.(JP/Donny Fernando)

The government’s new regulation on e-commerce has left small business players confused, with every party that sells online now required to get a license. For e-commerce players, the regulation has led to “wild interpretation” according to the industry’s representative. Disfiyant Glienmourinsie, a merchant who sells homemade food primarily through Instagram, said the government should clearly define the kind of online merchants that should apply for a permit. Otherwise, the regulation could potentially discourage digital entrepreneurship. “For new online merchants that are only a week or a month into their business, I think [the permit] is not worth it. They are likely to think ‘I want to focus on my business but instead am hampered [by the government]’,” said the 31-year-old, who started her online business in mid-2018. For small b...