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Jakarta Post

Data-driven strategy future of marketing: Agency

  • The Jakarta Post

Jakarta   /   Sat, December 14 2019   /  01:57 am

Sluggish economic conditions and digital transformations have provided a challenging backdrop for marketers, hence the need to focus on data-driven solutions to maximize outcomes, a digital marketing agency has said.A report issued by Asia-focused Analytic, Data, Advertising (ADA) notes that by using relevant data to decide on marketing actions, marketers could build their brands, tap into consumers’ emotions that could affect their purchasing decisions and capitalize on economic challenges and uncertainties.“By evaluating the data that they have, brand marketers can do many things, such as stealing the spotlight,” said ADA Reach Indonesia country director Yogi Triharso.“When facing an economic crisis, most companies will reduce their marketing spending. So if you continue your marketing efforts, you will be the only one there, and the public will already remember your brand when...