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Jakarta Post

Eye-catching or an eyesore? Motorists weigh in on LED advertising trucks

  • A. Muh. Ibnu Aqil
    A. Muh. Ibnu Aqil

    The Jakarta Post

Jakarta   /   Fri, January 24, 2020   /  02:41 pm
The Jakarta Post Image
A mobile LCD unit runs across the Sudirman area, Jakarta, on January 27, 2020. (JP /Jerry Adiguna)

Dealing with Jakarta traffic means coming across almost all kinds of vehicles, from cars,  and motorbikes to buses and trucks, and more recently, box trucks with LED advertisements. Fitted with blinking LED screens on each side of the cargo structure, these vehicles are becoming a more common sight on Jakarta streets, eliciting different reactions from motorists. For Rakhmat Widya Pratama, 29, who works for a state-owned company headquartered in Central Jakarta, they are a distraction and a nuisance. Rakhmat uses a motorcycle to commute to work and often encounters these mobile advertisements on main thoroughfares such as Jl. Sudirman, Jl. MH Thamrin and Jl. Rasuna Said. “When riding a motorcycle, we can still overtake them to avoid them. But in a car, especially during traffic jams, they can be a literal eyesore. They are too bright,” Rakhmat told The Jaka...