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Indonesia to host more business forums in nontraditional markets

The country's largest trading partners are currently China, the United States, Japan, India, a number of Southeast Asian nations and the European Union.

Dian Septiari (The Jakarta Post)
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Wed, September 22, 2021

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Indonesia to host more business forums in nontraditional markets President Joko "Jokowi" Widodo gestures during a virtual dialogue with 50 global business leaders held by the World Economic Forum (WEF) in Jakarta, on Nov. 25, 2020. (Presidential Palace Press Bureau/Muchlis Jr)

I

ndonesia is doubling down on efforts to penetrate nontraditional markets, with preparations underway for another trade and investment forum with Latin American and Caribbean countries and a new platform for doing business with Central and Eastern Europe.

Ever since his first term, President Joko “Jokowi” Widodo has pushed government agencies to boost exports in more nontraditional markets, as part of his instruction for diplomats to focus more on economic diplomacy.

Indonesia’s largest trading partners are currently China, the United States, Japan, India, a number of Southeast Asian nations and the European Union.

As part of these efforts, the Foreign Ministry has embarked on a massive trade and investment promotion drive to a number of far-flung markets in recent years.

It was now organizing two more business forums next month, Ngurah Swajaya, the ministry’s director general for American and European affairs, said on Monday.

While the COVID-19 pandemic continues to restrict international travel, the government plans to facilitate deals for Indonesian businesses in countries long considered to be nontraditional or out-of-the-way markets.

They are to be held as hybrid events featuring in-person and virtual attendance.

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