TheJakartaPost
Please Update your browser
Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.
Tokopedia passes Shopee as most visited e-commerce website
The local e-commerce firm's website became the most popular in the second quarter, toppling Singapore-headquartered Shopee, according to iPrice. However, Shopee's mobile app still sits on top of the Google Play and App Store chart.
Change text size
Gift Premium Articles
to Anyone
Share the best of The Jakarta Post with friends, family, or colleagues. As a subscriber, you can gift 3 to 5 articles each month that anyone can read—no subscription needed!
E-commerce Tokopedia mobile app and website. (Courtesy of Tokopedia)
L
ocal e-commerce firm Tokopedia's webpage became Indonesian online shoppers’ favorite in the second quarter this year, toppling Singapore-headquartered Shopee, which had held the position since the third quarter of 2019.
According to data from e-commerce aggregator iPrice, Tokopedia's monthly web traffic reached 147 million visits in the second quarter, while Shopee ranked second with 126 million. Other e-commerce firms, namely Bukalapak, Lazada and Blibli, each saw fewer than 30 million web visits.
However, Vion Yau, head of insight at venture builder firm Momentum Works, said that Shopee's app was still leading in both Google Play and the App Store, while Tokopedia's mobile app ranked fourth and second, respectively, compared with other e-commerce firm's apps.
“We need to be mindful that page visits are only part of the picture – Shopee has focused on a mobile-first strategy and we believe a majority of the visits and sales probably came from apps,” she told The Jakarta Post on Wednesday.
Yau also noted that the first half of the year was usually the “quieter months” for e-commerce around the globe as there would be fewer shopping festivals compared with the second half of the year, which would see the double day shopping festivals and year-end discounts.
Shopee and Tokopedia have been neck-in-neck in the popularity race as both hold the largest e-commerce market shares in Indonesia last year at 37 and 35 percent, respectively, according to Momentum Works data.
