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Jakarta Post

Wear local, support Indonesian fashion

  • News Desk


Jakarta   /   Wed, July 8 2020   /  01:00 am
All eyes on SMEs: Sare Studio saw a fourfold increase in sales during large-scale social restrictions (PSBB), and it has maintained consistently high sales since.(Sare Studio/File)

About seven months into the pandemic, we have more or less adapted to the new way of life, including in dressing up. While we might still wonder when we will be able to wear our Sunday best again, we may also feel that we need to buy new clothes that are more comfortable to wear while working at home but still presentable for video conferencing. Or we might just want to wear a nice outfit as a mood booster. When speaking of work-from-home fashion, the term loungewear inevitably comes to mind. This is the type of clothing that designer Ali Charisma described at a webinar titled “Fashion – The New Normal” as comfortable to wear at home but presentable for video conferences. Margie Untoro, the editor in chief of Indonesian fashion magazine Dewi, said she liked to dress up to feel businesslike when working from home, but she acknowledged that loungewear was the choice...