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Jakarta Post

Jenius celebrates 4th anniversary with storytelling campaign

Supplement Desk (The Jakarta Post)
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Fri, September 4, 2020 Published on Sep. 4, 2020 Published on 2020-09-04T10:07:02+07:00

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D

igital banking platform Jenius, operated by publicly listed lender BTPN, has just celebrated its fourth operational anniversary by launching a storytelling campaign using the hashtag #ceritajenius (Jenius’ Stories).

Jenius has been co-creating with its customers to keep producing new innovations. The platform actively takes feedback and insights from its digital-savvy users to always come up with solutions that make their lives easier.

The campaign seeks to celebrate Jenius’ collaborations with its co-creators.

Moreover, Jenius has also collected more than a million stories from users to inspire its feature and services development.

Jenius collected these stories from the online platform, as well as research studies involving online surveys, focus group discussions and in-depth interviews involving more than 40,000 digital-savvy Indonesians comprising Jenius users and non-users alike.

The #ceritajenius campaign highlights these individual stories on various social media platforms, as well as at jenius.com/ceritajenius.

One of these stories comes from Fathia Izzati, a musician and content creator, who says just how convenient it is for her to manage her finances using Jenius, from paying for various things abroad to managing her spending amid the COVID-19 pandemic.

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