The Jakarta Post
Please Update your browser
Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.
Popular Reads
Top Results
No results found. Please check your search term and try again
Can't find what you're looking for?
View all search results
Popular Reads
Top Results
No results found. Please check your search term and try again
Can't find what you're looking for?
View all search resultsBukalapak gains 3 million new merchants, mostly in smaller cities
E-commerce platforms in Indonesia, including Bukalapak, have seen rapid growth in transactions and user activity as the COVID-19 pandemic has pushed consumers away from brick-and-mortar stores and toward online marketplaces.
Change text size
Gift Premium Articles
to Anyone
Share the best of The Jakarta Post with friends, family, or colleagues. As a subscriber, you can gift 3 to 5 articles each month that anyone can read—no subscription needed!
Set as preferred source
B
ukalapak has seen 3 million new merchants join its e-commerce platform in the first seven months of the year, with the strongest growth rate recorded in rural areas and smaller cities.
Bukalapak president Teddy Oetomo said on Friday that a big portion of the company’s growth had come from outside of Indonesia’s five biggest cities, also known as tier-one cities.
“Almost 70 percent of our TPV comes from the outside of the tier-one cities due to our previous infrastructure penetration through our [offline] partners,” he added, referring to the total processing value (TPV).
“This also become an advantage for us as our market rarely overlaps with other e-commerce platforms,” he said during an online press conference.
According to the company’s data, Bukalapak has partnered with 5.4 million warung (food stalls) and individual agents through its Mitra Bukalapak program, with 4.5 million partners located on Java island. Revenue generated from Mitra Bukalapak’s offline partners makes up 30 percent of the platform’s total revenue.
E-commerce platforms in Indonesia, including Bukalapak, have seen strong growth of transactions and user activity as the COVID-19 pandemic has pushed consumers away from brick-and-mortar stores and toward online marketplaces.
According to a survey conducted by management consulting company Redseer in May, Indonesia’s e-commerce sector is projected to grow 50 percent to reach US$35 billion this year from $23 billion in 2019 due to the pandemic.
