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Jakarta Post

Govt kicks off ‘Coffee Week’ to market regional beans

  • Dzulfiqar Fathur Rahman

    Jakarta

Jakarta   /   Fri, September 25 2020   /  01:00 am
A woman coffee farmer picks Gayo coffee beans on a coffee plantation in Central Aceh.(Shutterstock/MIB stockimages)

The Trade Ministry launched “Indonesia Coffee Week” on Monday to promote the nation’s beans and boost exports, especially to the European Union (EU), as trade lags during the pandemic. The event aims to market coffee varieties with a Geographical Indication (GI), a designation for products that have a specific region of origin and possess qualities or a reputation related to that region. Gayo coffee, which is grown in Central Aceh, was the first Indonesian GI coffee variety to be recognized by the European Union and was registered in 2017. The event, which is being held between Sept. 17 and 25, is set to coincide with the Gayo arabica coffee harvest in late September. “I sincerely hope that our trade representatives in Europe will give serious attention to Indonesian GI products, including Gayo arabica coffee, so that these and other products can penetrat...