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Jakarta Post

AirAsia pivots to digital business with super app

  • Mardika Parama

    Jakarta

Jakarta   /   Tue, September 29 2020   /  01:00 am
AirAsia launches PPEs to protect its cabin crews. (Courtesy of AirAsia Philippines/File)

Southeast Asia’s largest budget airline AirAsia Group is expanding its digital profile by launching a super app that provides a wide range of services from travel and lifestyle to logistics, in the hope of capturing the regional market despite the travel slump caused by the COVID-19 pandemic. AirAsia Group CEO Tony Fernandes on Thursday said the mobile application would be aimed at the ASEAN market as a whole rather than individual countries. “We’re nowhere near the size of Gojek or any other [companies]. But again, AirAsia is not about being dominant in one country but providing an ASEAN product,” he told The Jakarta Post during a virtual press conference, referring to regional ride-hailing firm Gojek. To fit into Indonesia’s market, Fernandes said that AirAsia’s mobile application would serve cross-country commerce and transactions within th...