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Jakarta Post

Boomers, Gen X venture into online shopping during pandemic

  • News Desk


Jakarta   /   Thu, November 12 2020   /  01:00 am
Illustration of e-commerce platform Shopee(

The COVID-19 pandemic has forced people to step out of their comfort zones and adapt to the digital world. After eight months of the pandemic, a recent survey shows that this phenomenon also applies to Boomers and Generation X (Gen X). Boomer is shorthand for Baby Boomer, a term used to describe people born during the uptick in the birthrate following World War II. It generally means anyone born between 1946 and the mid-1960s. While Gen X were born between 1965 and 1979.  In recent years, both generations have commonly been perceived as Luddites. However, a survey conducted by Facebook IQ, the social network’s insights unit, found that 43 percent of Boomers and Gen X had begun shopping online during the pandemic. Facebook Indonesia vertical lead Aldo Rambie said on Tuesday, as quoted by, that 43 percent of Boomers and Gen X in the survey...