Janet Prasetio, Vanessa and Denissa are three childhood friends who ventured to Australia together for their higher education. Janet studied graphic design, while Vanessa and Denissa focused on hospitality.

"[The idea came] because we all studied abroad in Australia, and when we returned to Indonesia, the style was nothing like [what we found in Australia]," said Denissa. "So we thought of making clothes in the style we wanted."

The three came up with a unique brand that seemingly has no common thread with the typical characteristics of the fashion industry: Wearstatuquo.

"It was derived from the phrase 'status quo'. If we look it up in the dictionary, status quo means stagnant. But we chose the name [because it symbolizes] something that will always be there. So our style will not go out of style; a style that people can always use again, anywhere, anytime," Vanessa explained.

The trio tweaked the phrase a bit to add a unique punch but they have stayed true to its ideology of staying relevant at all times.

"While we still make something that follows fashion trends, we also make sure our clothes are something we can continue to wear, even though maybe it's a collection bought three years ago."

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