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View all search resultsForeign tourist arrivals are expected to remain below pre-pandemic levels, even as the sector shows steady post-pandemic recovery. Experts point to intensifying competition from neighboring countries, limited diversification beyond popular destinations such as Bali and a lack of “major breakthroughs” in promoting Indonesian tourism.
A report published by the Tourism Ministry noted a low search-to-traffic ratio, which gauges potential demand by comparing online search interest from various countries for the priority destinations with the actual traffic that follows.
The Tourism Ministry, along with the Transportation Ministry, is upbeat about the coming peak travel season over Christmas and New Year's, expecting both visitor numbers and revenue to exceed initial targets to reach a projected 15 million arrivals and $18 billion in forex earnings.
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