TheJakartaPost
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A viral “aura farming” TikTok clip showcasing a Kuantan Singingi festival has provided a vital momentum for meme tourism in Indonesia, leading to a public-private collaboration that helped exploit the meme tourism trend and turn it into an economic boost for Riau.
Armed with colorful oars, rowers pack into long boats in western Indonesia, paddling furiously in front of race crowds swelled by the viral success of a young boy famous for his dancing at the front of the traditional vessels.
Authorities have reported widespread cases of tourists overstaying their visas, while local communities have voiced concerns over foreigners operating unlicensed businesses on the island, ranging from villa and motorbike rentals to unofficial tour guiding.
