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Paris Region Tourism Board wants ASEAN travelers
People from Southeast Asia who visited Paris in 2017 generated 358 million euro (US$406 million) in revenues, making ASEAN travelers among the key targets for promoting the destination.
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The Eiffel Tower is among the most popular tourist attractions in Paris. (Shutterstock/MarinaDa)
T
he Paris Region Tourism Board visited Jakarta on Wednesday to promote the City of Light's tourist attractions to ASEAN travelers.
According to tourism board data received by The Jakarta Post on Thursday, 420,000 people from Southeast Asia visited the region in 2017 and generated 358 million euro (US$406 million) in revenues, making ASEAN travelers among the key targets for marketing the destination.
During the event, the tourism board promoted a wide variety of attractions alongside the city's popular Eiffel Tower and Louvre Museum, such as the Paradis Latin cabaret show, the Château de Vaux le Vicomte country house and Maison Caillebotte, the former family home of 19th century painter Gustave Caillebotte.
Read also: Paris tops ranking of world's healthiest cities
To lure ASEAN travelers, the tourist board undertook several efforts, such as opening Tourism Information Points and offering the Paris Region Pass, an unlimited access card, to tourists.
Available at airports, Tourism Information Points allow travelers to find information in their native languages.
Meanwhile, the Paris Region Pass gives travelers access to public transportation, cruises on the River Seine and museums at a starting price of 69 euro. (jes/wng)
