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Traveloka enters ride-hailing as super app race heats up
The online travel agent (OTA) unicorn previously launched food delivery and credit lending features.
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The Traveloka head office in Jakarta. (Courtesy of Traveloka)
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raveloka, the largest online travel start-up in Southeast Asia, has expanded into ride-hailing as part of its plan to become an all-encompassing digital platform, heating up the super app race in Southeast Asia.
The Jakarta-based unicorn valued at US$3 billion launched on Wednesday its QuickRide feature that allows users in 16 cities to book taxis from publicly listed local taxi provider Bluebird.
Iko Putra, CEO of transportation at Traveloka, said the company launched the new feature in response to increasing customer demand for on-demand ride-hailing. But there were no plans so far to introduce non-taxi ride-hailing.
“The launch of Traveloka QuickRide strengthens Traveloka’s commitment as a lifestyle super app that [aims] to provide the best end-to-end services to meet consumers’ ever-growing lifestyle needs,” he said.
The launching of QuickRide marks Traveloka’s further expansion into the business segment of tech giants GoTo, Grab and Shopee.
Read also: Who will win the superapp battle in Indonesia?
Previously, Traveloka launched online credit lending services through Traveloka PayLater in 2018 and introduced food delivery services through Traveloka Eats in late 2020.
