The release of ChatGPT, NVIDIA Canvas and DALL-E suggests that artificial intelligence (AI) will one day disrupt even creative industries, yet workers in the segment believe some space will always be reserved for humans, no matter how sophisticated software becomes.
he release of ChatGPT, NVIDIA Canvas and DALL-E suggests that artificial intelligence (AI) will one day disrupt even creative industries, yet workers in the segment believe some space will always be reserved for humans, no matter how sophisticated software becomes.
Audinanto Alif, a freelance writer and bassist for Indonesian metal band Kultus, says AI may produce good, “authentic” creative products, yet they are mainly generic.
“The right analogy for this is mass-produced shoes as opposed to handmade ones. Both are authentic, but the handcrafted ones have special qualities,” Audinanto told The Jakarta Post on Friday.
With its apparent aptitude for creative endeavors like poetry or coding, ChatGPT has become a social media sensation.
However, Audinanto says AI that can generate marketing copy has been around for some time, allowing people to instantly produce written text on a specific theme.
Read also: AI does my homework! How ChatGPT pits teachers against tech-savvy students
Such copy, according to Audinanto, ticks the box of search engine optimization (SEO), meaning it is specifically crafted to be picked up by search engines so as to appear high up in the results list when internet users make queries.
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