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No, Bars: Jakarta bars face stricter World Cup screening license
The FIFA World Cup event has always been lucrative for bars and cafes. But this year, stricter rules and regulations make holding 'nobar' ('nonton bareng', the Indonesian term for watching games as a group) harder than ever before.
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All night soccer: Sports-bar STARK Taproom stays open for its patrons to watch every match of this year's World Cup, including the matches that take place after-hours. (Courtesy of Ang) (Courtesy of Ang)
T
em>The FIFA World Cup event has always been lucrative for bars and cafes. But this year, stricter rules and regulations make holding nobar (“nonton bareng”, the Indonesian term for watching games as a group) harder than ever before.
The 2022 FIFA World Cup, like the World Cups before it, remains a unique business opportunity for food-and-beverage establishments, such as bars, to host viewing parties and raise their profile. But this World Cup, stricter rules and regulations make holding nobar (nonton bareng or watch together, the Indonesian term for watching games as a group) a harder feat than ever before.
Quiet season
The Mega Kuningan-based Tori Kaizoku! bar, for instance, did not acquire the World Cup nobar license from the Indonesia Entertainment Group (IEG) -- the official Indonesian broadcaster of this year's World Cup matches that also happens to be a member of the Elang Mahkota Teknologi (Emtek) Group -- due to one reason: the fee itself.
Rana, the bar’s co-owner, declined to specify the price and his budget, though he divulged that the bar “simply” could not afford it.
“The price of the licensing fee was just not a good fit,” he told The Jakarta Post. “We had inquired about this with the license holder -- in this case, Champions IEG -- and it just didn’t click.”
Rana could have opted to acquire the licensing fee for a particular match only -- the final round of the World Cup came to his mind -- but he felt a sort of “indication” that it might cost more.
